Django James & girlfriend in Hudson Jeans ad
The Los Angeles-based denim brand Hudson Jeans, which got a $30 million investment from Fireman Capital Partners and Webster Capital this year, is expanding its mix and will kick off a fall ad campaign featuring rock progeny Georgia May Jagger. Hudson Jeans also is considering the launch of a retail concept.
“One of the key things the investment allows us to do is further the creative process,” chief executive officer Peter Kim said. “When Hudson was founded, the vision was to be the next great iconic brand. The investment brought us resources to take this business from where we are today to where we expect to be when we grow up.”
To underscore the brand’s authenticity, Jagger’s boyfriend, musician Django James, the son of musicians Dave Stewart and Siobhan Fahey, also appears in one of the campaign shots: “We thought, how magical would it be to bring in a real relationship, and put that into something that we could communicate with the rest of the world?” Kim said, “It’s the biggest campaign we’ve ever done, and it will take the brand to that next level.”
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